There are numerous email marketing software available on the market, and choosing the right one for any business is not an easy task. It is always best to start with a free account that allows you to explore how the email marketing company works and what add-ons it offers, so that you can make an […]

Email marketing strategies work more effectively if you have specialized applications. Among the best known ones we can find Mailrelay, Mailchimp or Sendinblue. The best way to select the best option for you is by comparing their features and the benefits they can provide to your project. Email marketing has proven to be one of […]

With the surge in cybercrimes and unpredictable disasters, companies should ensure that their IT equipment, data, and services are protected. While organizations cannot predict when security breaches or natural disasters can occur, they can develop plans to follow if a security breach occurs to mitigate the impact quickly. This is called a contingency plan. Ideally, […]

With the shift towards digital marketing, there are more options available for advertisers to get their brand’s message out. However, many of these methods are not getting them the ROI that they want, which has led to marketers starting to question the value of paid media. Why are some companies still struggling with creating a […]

Content and information run the world right now, whether it‘s positive OR negative. It only takes one person to shine a light on an issue for it to become a scandal nowadays. However, while it is easy for something to be blown up out of proportion, you can also use the same tools to protect […]

Online sales have been increasing steadily for the last decade. In 2020, online purchases are expected to account for $695 billion in sales in the United States alone. With rising internet sales and access to a global marketplace, companies that develop strong online profiles can increase their clientele and revenue. Companies must implement effective strategies to raise […]

The fact of the matter is that we are living in an entirely new world today. It is a world that is more conscious of the environment, the general surroundings, its inhabitants, and sustainability in general. As such, companies that are not in line with this new approach are bound to face backlash. The critical […]

A fast loading website can have a significant, positive effect on both your SEO/organic rankings, as well as on your user experience (UX). The question is, what is the optimal page loading speed that you should be aiming to achieve? According to Google, anything slower than three seconds and you will risk losing over half […]