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Some Comparisons You Should Know About Between Bulk Emailing Platforms

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Email marketing strategies work more effectively if you have specialized applications. Among the best known ones we can find Mailrelay, Mailchimp or Sendinblue. The best way to select the best option for you is by comparing their features and the benefits they can provide to your project.

Email marketing has proven to be one of the most effective digital marketing tools to establish effective and direct contact with collaborators and potential customers. Despite constant advances in technology, email has maintained a high level of influence on users.

Email marketing is in itself the most effective and cheapest medium that can be used to deliver online information and offers to an audience that has purchased or shown interest in what the company has to offer.

Compare the products before choosing

There are several free platforms that provide mass mailing delivery alternatives. It is advisable to analyse the characteristics and differences between the options available in the online market, in order to be able to select the one that best suits the company’s objectives and marketing plans.

In this article, we will make a comparison between Mailrelay vs Mailchimp and other alternatives such as Sendinblue, to have an overview of the benefits and disadvantages offered by each one of them, which will help us to be well-informed before choosing the one that suits you best.

It is necessary to be clear that mass mailing services are not the same. Even those that are free have marked differences between them.

Is it really free?

Some platforms promise to be free up to a certain number of emails sent, and then ask you to start paying for their services. It is essential to verify whether this limit covers our needs or if the costs that may be generated are convenient or exceed the profit we can potentially make from this.

If we make a comparison between the different platforms, Sendinblue offers to send, in its free mode, 300 emails per day, which would be equivalent to 9,000 monthly mailings, with the advantage of having no contact limits. The limit of 300 emails per day could imply difficulties in some campaigns that require more interaction.

Mailchimp, on the other hand, allows you to have a database of 2,000 contacts and send up to 10,000 emails per month, all while using the free user mode.

In this area, Mailrelay is the most outstanding tool, offering the option of sending up to 80,000 emails every month for free, covering a database of up to 20,000 users.

As soon as you register your free account, you can send 80,000 emails per month, with a limit of 20,000 contacts.

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More than just quantity, meet your goals

So far so good, if what you are looking for is to ensure the volume of emails you are able to send, however, it is essential to keep in mind that email marketing strategies are intended to meet specific goals and, in some cases, it is better to take care of the details and personalise the messages we send.

Digital mail marketing aims to increase sales, conversion rates, more leads and convert them into customers, as well as to improve brand image. In addition, it should serve to establish direct contact with customers, generate loyalty, consolidate the brand and, above all, be more profitable.

Bulk emails use databases of customers who have shown interest in the brand. Some free emailing applications add your company’s advertising and logos to customer messages, which can be counterproductive by confusing the recipient.

The most common technique these websites use is to insert links or logos of the platform in each email that is sent. In the case of Mailchimp and Sendinblue, they insert their logo in all emails.

This does not happen with Mailrelay, the service required to use their free service only requires users to follow them on their social networks at the time of registration. No logos are included in the emails, which avoids any problem of brand confusion or clicking on a link that does not interest the customer.

Clear statistics

Tracking achievements is vital in any marketing campaign, hence the need to have access to statistics. This is a point that should be checked when deciding which service to use. The best way to determine whether messages are received, read and generate sales is by monitoring statistics.

Mailchimp’s tool, in its free option, states that it offers some statistics; while Sendinblue does not provide any kind of results report on open messages, in its zero-pay alternative or in the cheaper alternative.

In this line, Mailrelay has the service of statistics by opening and clicking on the message in your free account. These figures can be exported for detailed verification.

This section allows you to verify whether people opened the message, clicked on the link, or whether it bounced and was returned to the sender. This information allows you to make adjustments to the campaign in order to make it more successful.

Communication and technical support

Another decisive point in the selection of the tool you want to use in your campaign is the possibility of having a contact that can help you with any possible doubts and offer technical support. When a campaign is launched, the launching time can be decisive and a failure could affect the effect you want to generate in your business.

In the case of mass email tools, Mailchimp only communicates to support free accounts via email, during the first month after the account is created, and then it is limited to support paid accounts.

Sendinblue, on the other hand, limits technical support by telephone to Premium accounts for a fee.

Mailrelay offers customers of free accounts several ways of contact: by phone, email, WhatsApp, as well as real-time chat with real assistants.

In a quick comparison, Mailrelay looks superior in the different lines that we analysed, however, each company is free to select the one that best suits their interests better.

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Sean Jacobson

I'm Sean, a former HR and business consultant providing you insights into the business world for Leader to Leader.

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