Your target audience is the key to your sales and marketing strategy. You know you need one, but perhaps you’re not sure where to get started. Let us walk you through the simple steps to take to define your target audience! What is a target audience? Getting to grips with your target audience archetype allows […]
Everyone is scrambling to readjust their lives to the worldwide pandemic that is COVID-19. People all over the world are in different states of lockdown. Public places ranging from restaurants, bars, libraries, churches, and more sites are only in a slow reopening state. For many of us, our corporate or regular work lives are one […]
Growing a personal injury law firm takes a variety of skills. Legal training and experience are important. Business savvy and interpersonal skills are also key. One of the important elements of any legal practice is effective marketing. If you’re like most attorneys, you didn’t spend time in law school learning about marketing. You may have […]
Every leader is different. Some choose to lead in a cavalier and extroverted fashion, full of energy and smiles, while others prefer to take a back seat and meet employers on a one-to-one basis to motivate them to perform better in their roles. Whatever your approach, it can be fine-tuned by training and a diligent […]
Does this sound familiar? You’ve got a great small business idea, but all you lack is capital, or maybe you have some savings, but you aren’t sure if you should use it to fund your business. Funding a small business is one of many challenges you will face as an entrepreneur, but it also one […]
For many of us, work isn’t something that we look forward to. Sunday nights are a time of dread as we contemplate yet another Monday stuck in meetings, on pointless phone calls, or typing numbers into a spreadsheet. Once you have been in a job for any length of time it soon becomes apparent that […]
The COVID-19 pandemic has had global impacts. One of the biggest changes for businesses was a forced transition to a remote workforce, a move that many organizations were not prepared for. This sudden shift to telework was not covered (or at least not appropriately addressed) in many organizations’ business continuity plans. As a result, many […]
During these uncertain times of the coronavirus pandemic, many people have lost their source of income, while other businesses are unsure of how to stay afloat amid all these challenges. Even as more countries and states continue to give orders for people to remain at home, eCommerce businesses still have a unique opportunity of succeeding. […]
