Your target audience is the key to your sales and marketing strategy. You know you need one, but perhaps you’re not sure where to get started. Let us walk you through the simple steps to take to define your target audience! What is a target audience? Getting to grips with your target audience archetype allows […]

Everyone is scrambling to readjust their lives to the worldwide pandemic that is COVID-19. People all over the world are in different states of lockdown. Public places ranging from restaurants, bars, libraries, churches, and more sites are only in a slow reopening state. For many of us, our corporate or regular work lives are one […]

Does this sound familiar? You’ve got a great small business idea, but all you lack is capital, or maybe you have some savings, but you aren’t sure if you should use it to fund your business. Funding a small business is one of many challenges you will face as an entrepreneur, but it also one […]

The COVID-19 pandemic has had global impacts. One of the biggest changes for businesses was a forced transition to a remote workforce, a move that many organizations were not prepared for. This sudden shift to telework was not covered (or at least not appropriately addressed) in many organizations’ business continuity plans. As a result, many […]

During these uncertain times of the coronavirus pandemic, many people have lost their source of income, while other businesses are unsure of how to stay afloat amid all these challenges. Even as more countries and states continue to give orders for people to remain at home, eCommerce businesses still have a unique opportunity of succeeding. […]

The greatest resource that any organization has is that of its employees. The employees can make or break an organization and help it to transform and become a legendary organization. But as an organization grows it needs to have the right support and strength overall. An entity might choose to have more people participate in […]

The battle for gender equality is ongoing in many industries throughout the United States. Although more and more women are taking on high-power, demanding roles, the struggle to find a healthy work-life balance is a real one both for single women and those with families. Is it possible to achieve such a balance, and if […]

Women in business in 2020 have never had more opportunities—but there are still plenty of obstacles to becoming a successful female entrepreneur, especially in male-dominated industries. Make sure you give yourself the best chance of achieving all of your business and career goals with these five top tips for becoming a successful female entrepreneur. Dress […]