Type to search

Business

Tips for Running a Business from Home

mm
Share

More people are running a business from home than ever. For some, it’s a full-time entrepreneurial venture, while others are simply selling online as a side-hustle. Whether you’re focusing your efforts full-time on your home-based business or it’s a hobby, the goal should always be to be making improvements continually. It might be easier than ever to set up an eCommerce business, but if you want it to grow, then you need to treat it in the right way. It’s very easy to make mistakes with online selling, so here are some tips for running a business from home that you may not have considered.

Consider the Work Environment

Big businesses spend vast amounts of money on creating a more positive work environment. You may not have the budget to match those efforts, but there are some quick and easy ways to ensure that you create a workspace that is conducive to productivity. Think about your office ergonomics, and invest in (at the bare minimum), a comfortable chair, desk, and keyboard. Think about lighting too (natural light is particularly useful), and always consider adding some plants to your workspace.

Build a Better Website

Whether you’re offering local services or selling a product, a business website is more important than ever. Your website will tend to be the first interaction that a potential customer has with your business, so it needs to be right. The problem is that too many people build a basic site that lacks the professionalism that encourages consumer trust. If you lack website building experience or design skills, then look for a company that specialises in web design Coventry and use them. A badly designed website can hinder your potential and is often the number one reason why a home-based business fails.

The Importance of Branding

You might think that building a ‘brand’ is only for large corporations with a global presence. That’s not the case, and learning a bit more about branding can be the defining line between small businesses that fail and those that succeed. Branding is all about building an identity for your business. It should reflect your target audience, and it should play a part in all of your business communications. Everything from your logo to your packaging to your tone of voice will be affected and influenced by your branding, so take the time to get it right.

Get the Word Out

You might think that you can sit back and hope that you’ve done enough work to get found by the customers that want what you sell. No matter how small your business, this should never be an option. Use a combination of digital marketing and traditional marketing strategies for maximum impact. Send a press release to local traditional media outlets, use your social media pages, and learn some basics about SEO. You want as many people to know that your business exists as possible, and the only way to do that is through marketing.

Stay Safe

If you’re working from home, then there’s a good chance that you spend a lot of time online. That means that you will be at risk from cybercrime. Don’t assume that just because you’re a small business that you won’t be targeted. It’s smaller businesses that are the preferred victims of cybercriminals because, in most cases, it is the small business that lacks adequate security. Make sure that you invest in a secure firewall, manage your passwords effectively, and dispose of any sensitive paperwork sensibly. 

Automate

The small business owner has a vast array of tools and resources available to them. Automation is growing in use, and small businesses can greatly benefit from it. By automating specific tasks, you cut down on manual tasks that can take you away from more important jobs that need to be done. From product reordering when supplies are low to automated messages targeted at potential new sales leads, there are a lot more options than you might have considered. Your accounts, your social media posts, and even your content management can be made much more convenient and stress-free with the right automation tools, so don’t waste valuable time when you could be being a lot more proactive.

Building a small business can mean a lot of hard work, but it can also be incredibly satisfying. Whether you’re looking for a new full-time revenue stream or you simply want to earn some side-hustle cash, take the time to make running a business from home as productive as possible. By taking the time to make sure that everything is right, you make it far more likely that your home-based business will start to grow.

mm
Sean Jacobson

I'm Sean, a former HR and business consultant providing you insights into the business world for Leader to Leader.

  • 1