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The Symbol of Success: The Rolex President Day-Date


The Rolex brand itself is often associated with some degree of success being that most of the watches in their catalog are pretty pricey.  Each watch puts Rolex aesthetics front and center, making them instantly recognizable as a Rolex timepiece, so it’s easy to see why so many men and women strive to add at least one of the infamous Swiss brand’s timepieces to their collections.  But no other watch in the catalog screams success more than the President Day-Date.

Besides its obvious use of expensive metals such as gold or platinum, the Day-Date is often associated with power and wealth thanks to its bold feature set which often includes an Oyster case topped with a fluted bezel and a President bracelet. A Rolex masterpiece, the President bracelet will fit effortlessly around the wrist via semi-circular links and a clasp that is camouflaged with the other links on the bracelet. The bezel is just as impressive, featuring sharp cuts that reflect light, leaving anyone who gazes at it mesmerized. Should you need to make a powerful statement, the Day-Date is now available in a larger 40mm Oyster case.

Rolex Daydate 1803 5D3 9081 2 Edit

An Endless List of Notable and Famous Day-Date Wearers

Let us not forget about the long list of famous men and women who have been known to wear a Day-Date on their wrists. When it first came to market in the 1950’s, the Rolex Day-Date wasn’t yet recognized as the President’s watch.  It wasn’t until a Date-Date appeared on former President Lyndon B. Johnson’s wrist that Rolex began marketing their innovative dress reference as the “President’s” watch. Over the course of the next several decades, numerous Presidents were seen wearing a Day-Date, including Ronald Reagan, Richard Nixon, Franklin D. Roosevelt, and Gerald Ford. John F. Kennedy famously owned a Day-Date which was rumored to have been gifted from Marilyn Monroe during their alleged affair.

Billionaire Warren Buffett, the ultimate ambassador of success, has been wearing his Day-Date for decades now.  Hip-hop mogul Jay-Z, legendary actor Adam West, and tennis great Roger Federer have all been known to don Rolex’s luxurious Day-Date on their wrists.  And our list isn’t limited to only men, many successful female celebrities have been photographed wearing a Day-Date as well, including Jennifer Anniston, Brooke Shields, Ellen DeGeneres, and Victoria Beckham.  In fact, isn’t uncommon to see a men’s dress reference on a ladies wrist as bold, oversized timepieces are becoming increasingly popular among women.

Final Thoughts

A long list of famous men and women isn’t the only factor that makes the President so synonymous with success, a bold style, as well as a certain level of financial commitment, also contributes to its reputation as a symbol of power and success.

Sean Jacobson

I'm Sean, a former HR and business consultant providing you insights into the business world for Leader to Leader.

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